Main content | Search | Section navigation menu | Site-wide navigation menu

Main menu


Aro Recommended Objectified


USA 2009, 75 minutes
Dir. Gary Hustwit
Rating: [Exempt]
Genres: Documentary / Arts & Artists


Aroview: Gary Hustwit’s follow-up to the superb typography documentary HELVETICA delves into the unseen world of industrial design, investigating and fetishising everyday objects: potato peelers, toothbrushes, office chairs, etc.

Conceived as a sequel to HELVETICA (with a third design film already in the works), this follows a similar, illuminating format, with the theory, rationale, and ergonomics behind key designs explored and supplemented by industry talking heads. While the discussion of form vs. function is again central to the documentary’s appeal, dir. Hustwit also responsibly detours to address environmentalism, consumerism, and globalisation: pertinent issues that present the gadgets we take for granted in a whole new light.

Have your say  Reviewing Films

DVD Features

  • cast and/or crew interviews
  • aspect ratio: 16:9

Close Relatives

Objectified cover
DVD (R0) $6 Rent

Prices in $NZD (incl. GST)

Your basket is empty