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Aro Favourite Be Kind Rewind


USA 2008, 100 minutes
Dir. Michel Gondry
Rating: [M]
Genres: Comedy / Spoof


Aroview: Master of invention and crazy (in a good way) Frenchman Michel Gondry concocts another wacky original, this time centred around a subject close to our hearts - an independent video store.

The premise is equal parts brilliant and ridiculous; when all of the store's videos are inadvertently erased, shop minder Mos Def and his buddy Jack Black bizarrely decide to shoot their own version of the films which, to their surprise, start to develop a cult following.

Steeped in retro-nostalgia, this pays affectionate homage to some of the cheesy classics of 80's Hollywood, while carrying a touching message about the importance of community and the wonder of the moving image (sob, sob!). While Gondry might be in danger of repeating his own stylistic innovations, he proves again to be one the shining lights of his generation, for whom fun and art are not mutually exclusive. Bravo!

NZ International Film Festival 2008

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