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POM Wonderful Presents: The Greatest Movie Ever Sold
USA 2011, 90 minutes
Dir. Morgan Spurlock
Genres: Documentary
Aroview: SUPER SIZE ME's Morgan Spurlock takes us behind the scenes of product placement and strategic branding while pitching his film's naming rights to a variety of companies in this entertaining documentary.
The film's novelty idea peaks about halfway before settling into a breezy investigation (as opposed to interrogation) into the pervasiveness of advertising in American culture, while the front-and-centre style of Spurlock only takes him so far as he uneasily balances loyalty to his sponsors with his propensity for satire.
Close Relatives
- Art and Copy (2009)
- Persuaders, The (2004)
- Super Size Me (2003)
- Culturejam: Hijacking Commercial Culture (2001)
Keywords Business, Media, Educational Resource.
| Rental | ||
|---|---|---|
| DVD (R4) | $5 |  |
| Purchase | ||
| DVD (R4) | $13 |
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Prices in $NZD (incl. GST)
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