Aroview: A clear-headed, inspiring tribute to the 'creatives' behind some of the world’s most iconic advertising campaigns, slogans, and brands.
Celebrating the closer alignment of artists with wordsmiths in the post-1950's era, the film articulates case studies for corporates as diverse as Nike, Apple, Volkswagon, and the Republican Party, though the most audacious campaigns hail from the likes of upstart brands Tommy Hilfiger and Braniff Airways, and even for plain old milk. Has been criticized for shying away from campaigns that flopped, but this relaxed insight into the real "(M)ad Men" is otherwise cinema bliss for the creative and/or business minded.
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