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Aroview: Master of invention and crazy (in a good way) Frenchman Michel Gondry concocts another wacky original, this time centred around a subject close to our hearts - an independent video store.
The premise is equal parts brilliant and ridiculous; when all of the store's videos are inadvertently erased, shop minder Mos Def and his buddy Jack Black bizarrely decide to shoot their own version of the films which, to their surprise, start to develop a cult following.
Steeped in retro-nostalgia, this pays affectionate homage to some of the cheesy classics of 80's Hollywood, while carrying a touching message about the importance of community and the wonder of the moving image (sob, sob!). While Gondry might be in danger of repeating his own stylistic innovations, he proves again to be one the shining lights of his generation, for whom fun and art are not mutually exclusive. Bravo!
Average rating (Good Enough). Showing 1-3 of 3 member reviews.
4 stars (Very Good) Kind of what would happen if someone placed the Barry character from High Fidelity in a video store. The swedes are easily the best part. ~dr.strangelove
3 stars (Good Enough) A man whose brain becomes magnetised unintentionally destroys every tape in his friend's video store, so the pair endeavour to replace them by filming, and starring in, their own versions. Uniquely funny - a nice tribute to the fading VHS format. ~GenXGirl
3 stars (Good Enough) Wonderful, almost Capra–esque, premise. The movie reshoots are hilariously inventive, but the (seemingly) improvised dialogue can get a little wearying. Heart's in the right place, but. ~HiFi
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