Aroview: Smokin' and scathing satire centred on a Big Tobacco lobbyist whose air of smooth earnestness and mastery of rhetorical logic is employed to combat government efforts to have a 'skull and crossbones' emblazoned on every cigarette packet.
In the central role Aaron Eckhart is an impressive operator, whether outwitting health industry opponents on TV talk shows or trying to convince Hollywood agents that smoking should be "cool" in movies again. While the script's satirical eye irreverantly mocks both liberal pieties and corporate mendacity, it also reveals the dark side of irony when Eckhart has to explain to his young son what he does. Packed with sharp one-liners and character portraits, dir. Reitman rolls many piquant qualities into an inviting offering.
4 stars (Very Good) A snappy political/commercial satire with lots of fast-paced dialogue and a great performance by Eckhart who has a bachelor's in kicking butt, taking names, and moral flexibility. Smoking has never been so cool.~Tom H